May16News
Awards: One Show pencil times two
SS+K took home two silver pencils from last week’s One Show awards:
We’ve embraced yogurt from Korea, so why not pizza? Based on that preposterous allegation Marco Polo stole the idea for pizza from Korea (he stole pasta, didn’t he?), our cheeky ‘True Origins of Pizza’ drew 2.2 million views to an online video that got people talking about our client, Mr. Pizza, a Korean-based chain expanding here in the U.S. A multi-lingual blog, a Twitter account, protest T-shirts, downloadable posters and stickers with QR codes provoked millions of views and cross-cultural laughter. ‘True Origins’ nabbed the silver pencil for long form advertising/cinema at last week’s One Show Awards.
The silver pencil from One Show Interactive went to our AFL-CIO WorkConnectsUsAll.org site, which reminds people what it’s all about: the work. Work is what binds Americans together, whether union or not, blue collar or white, even employed or not. We Americans define ourselves by what we do and invest ourselves in doing it better, with a profound effect on the world around us. From that core connection, WorkConnectsUsAll.org is an interactive web experience where users list what they do and are rewarded with a custom animation that shows how their work inspires and influences others – we invite you to log in, explore your connections through work and how those connections affect the world.