While most people spent the summer thinking about anything but school, we thought about it a lot. Great new clients Kaplan and American Student Assistance kept us in academic gear. And, in June, we launched the College Board’s Don’t Forget Ed campaign to keep education from being forgotten during the election cycle.
We put 857 empty desks underneath the Washington Monument to symbolize how many high school students drop out every hour of every school day.
The installation rocked, and made its way to the front section of the New York Times.
Next, we piled $1.5B in hundred dollar bills on Wall Street across from the New York Stock Exchange to represent what we gain by reducing the high school dropout rate by just one percent:
And it ain’t over yet. Hint: watch the debates