This week, SS+K partners Brad Kay and Lenny Stern participated in Mondelez International’s Fly Garage project, a weeklong experimental ideas session and innovation lab with industry leaders in Buenos Aires, Argentina. The lab, sponsored by Contagious Magazine and brought to life by the innovation house Castro, helps the global snacks leader think in new ways about how it does business, shapes the snack world, engages consumers and tells brand stories. The industry thinkers invited were tasked to help Mondelez crack the code of what the future holds for its global businesses, and how consumers’ expectations, experiences and brand relationships will evolve in the coming decade.
Brad and Lenny are looking forward to putting Fly Garage’s ideation and open thinking models to work at SS+K. Here are some snapshots from the week: