SS+K

Two creatives on a mission to help people read between the headlines

The past election year has seen extreme polarization of voters, pundits, and the media. Outraged by the division and rising bias of the media, Alyssa Georg and Elena Knox – two members of our creative team, created readbetweentheheadlines.com, a site that cuts through the extreme left and right headlines to deliver an unbiased account of the news.

Two ad agency creatives’ quest to take down biased news” – DigiDay


On February 2nd, the leader of the free world held a news conference where among other things, he asked a black journalist if she was friends with the CBC.  Outraged, Alyssa Georg and Elena Knox couldn’t help asking themselves: How can the nation be so divided on issues that seemed so black and white? The answer was on Fox News.

CNN’s page was taken up by huge type that read, “Trump Lashes Out.” – a sentiment the creatives vehemently agreed with. Fox News, however, donned a headline in smaller type that read, “Press Beat Down: Trump blasts out of control media, defends agenda, administration.”

And that’s when it clicked. Within a matter of minutes, the duo bought the url readbetweentheheadlines.com and got to work. “We felt like we needed to a shine a light on the reality that part of the reason people are divided is because they are getting news that is completely biased,” says Georg.

On Read Between the Headlines, users are served up the same piece of news but delivered by Fox News and CNN. Sometimes the contrasts are huge, sometimes it’s just a few words that differentiate them, but they’re always written in favor of their audience’s party. In the middle is the actual news – the simple facts of what both articles are communicating with out the bias language.

The creatives did the piece in the hopes that it would make people realize that we are being fed our bias and therefor maybe create some understanding with the members of the opposing party. “Every day we are continually shocked by how different the headlines are even though they’re reporting the same thing,” says Knox. And while they may be liberals, they affirm both parties are at fault.

Would there be less division, anger and misunderstandings if we we’re all just getting the facts? Perhaps. And a simple generator isn’t going to change the world, but the women hope it will at least open a few eyes.

 

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We Go #0to60 For The President’s Council

Today, in celebration of the 60th anniversary of the President’s Council on Fitness, Sports, & Nutrition (PCFSN), we launched the “History of Exercise” with Funny or Die.

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BFF Trump in Your Face!

At SS+K we work across many types of brands, but once every four years we get to tap into our political roots and take part in the election, and what an election year this is! When our right to choose what we do with our bodies, who we marry, how we’re seen in the world and so much more is at stake, we had to do something.
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Our PokemonGo Powered Tour of Downtown NY

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Inspired by three of our favorite things — history, the downtown area we call home, and our new obsession with Pokemon gaming, we decided to build a PokemonGo powered walking tour of our ‘hood. So Grab a bite to eat at some of our local haunts, catch some Pokemon and discover some history!
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Moving Through Glass on CNN

We are thrilled about the terrific coverage by CNN today of Moving Through Glass, one of our SS+K Labs projects.

Moving Through Glass is the first-ever augmented reality application providing round-the-clock aid for people living with Parkinson’s. We have been working closely with Mark Morris Dance Group / Dance for PD® on the project for the last year. It is now making its way into the hands of researchers at Weil-Cornell Medical University and Stanford University, and will be available to students at Dance for PD’s flagship studio in Brooklyn.

We look forward to having more to share about Moving Through Glass in the weeks to come.

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Stop Awkward Family Viewing with HBO Go

Update:
Our HBO GO Awkward Family Viewing campaign continues to connect with audiences around the world, earning numerous awards from Cannes, The One Show and The Andy’s, with additional show announcements to come.

Awards:

  • Cannes Lions: 1 Gold, 3 Silver, 1 Bronze
  • One Show Pencils: 1 Best in Discipline (Film), 5 gold, 4 silver, 1 bronze, 4 merit
  • Andy Awards:, 4 Gold, 2 Silver, 1 Bronze
  • Webby Awards: 3 Best in Category
  • D&AD Pencils: 2 Graphite, 1 Wood

Click through to view all 7 Awkward Family Viewing spots and read the industry accolades and press coverage.

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4.1.2014
There are few pleasures greater than diving into a pizza and any of HBO’s award winning sex, drugs, comedy and violence​ shows​. Unless you’re 19 and Dad insists on watching it with you, over your shoulder. This classic family dynamic inspired our latest marketing campaign for HBO GO dubbed “Awkward Family ​Viewing”.

These seven spots were shared across HBO’s social media properties, in digital media, and integrated into HBO’s college campus engagement efforts.

 

For more on HBO Go and Awkward Family Viewing, read:

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We’re thrilled to announce JW Marriott

We’re thrilled to announce a new client to the SS+K roster: luxury hotel brand, JW Marriott. Read Adweek’s take on our first global collaborative assignment with M&C Saatchi.

Adweek

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SS+K Partners with Mark Morris Dance Group on Moving Through Glass

Today Google announced grants for a select group of non-profits that are pursuing ways to use Google Glass and its unique abilities to further their causes. We’re proud to be a friend and partner to one of those select organizations, Mark Morris Dance Group.

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Mark Morris Dance Group, along with Brooklyn Parkinson Group, runs Dance for PD™, an amazing award-winning program to enable people with Parkinson’s to harness the strategies of professional dancers—helping people regain a sense of control and independence as they go about their daily lives.

One challenge they face, however, is bringing learning from the classroom into the real world. That’s where Google Glass comes in.

Together with Mark Morris Dance Group and Google, SS+K will be exploring how we can further empower people with Parkinson’s disease by building Moving Through Glass, an application and program made specifically for Google Glass. Moving through Glass will create an intuitive, portable, dance-based toolkit for people living with Parkinson’s disease.

We are the beginning of an amazing technological revolution powered by exciting new connected devices. Products like Google Glass and Google Wear bring with them a whole new potential to empower people to live their lives in ways that were never before possible. We hope that by taking advantage of Google Glass sensors and heads-up display, we can help develop significant advancements for people with Parkinson’s. This is just the beginning.

To learn more about the project, read:

  • Press release: Mark Morris partners with SS+K to develop new Google Glass app
  • Brooklyn Paper: Google funding Ft. Greene studio’s Parkinson’s-dance app

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HBO Go “Awkward Family Viewing” Earns A Few Lions

We’re back from Cannes and what a week it was! We’re very proud to have picked up five Cannes Lions for the HBO GO “Awkward Family Viewing” campaign and incredibly honored to have received these industry accolades among extraordinary competition.

Congrats to all the winners and thanks to everyone who made it possible.

Awards:
Gold Lion: Film Craft – Casting
Silver Lion: Film Craft – Direction
Silver Lion: Film Craft – Script
Silver Lion: Film – Internet Film
Bronze Lion: Cyber – Webisodes/Episodes

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Rob Shepardson Appointed By President Obama To The President’s Council On Fitness, Sports And Nutrition

SS+K is proud to announce that one of our founding partners, Rob Shepardson, has been appointed to the President’s Council on Fitness, Sports and Nutrition, an honor that reflects his long 
involvement with public health in America, as well as his athletic
 accomplishments.

Rob, an adjunct professor at Columbia’s Mailman School of Public
 Health, was instrumental in the launch of LIVESTRONG, the foundation 
that inspired millions of people to take a stronger stance against 
cancer. Rob also led the SS+K team that helped create and launch
 “Let’s Move,” First Lady Michelle Obama’s program to counter the 
obesity epidemic plaguing young Americans, which just celebrated its 4th anniversary.

An avid sportsman, Rob’s athletic glory days did not end when he hung up his cleats as the quarterback of his college football team. To this day, Rob fuels his passion for fitness by running and this past Monday, completed the 2014 Boston Marathon in 3:36!

Rob lives what he loves, as a business strategist, an athlete and as an advocate for public health. We look forward to what he accomplishes along with his fellow Council Members. We’ll book a conference room for co-chairs, Drew Brees and Dominique Dawes any day.

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