SS+K

SS+K Scores 4 Nominations at Webbys 2013

We’re excited to announce we’ve been named a finalist in four categories at this year’s Webbys. Our election year “Your First Time” digital ad for the Obama for America campaign starring Lena Dunham snagged a finalist spot in the online film & video best individual performance category. The Obama for America For All youth and social engagement campaign was singled out in two categories: best copywriting and best social media campaign in interactive advertising & media. Our AFL-CIO Work Connects Us All site was selected as a finalist in best of the web. We can’t wait to see the results.

We also have the chance to win the People’s Voice award in our categories for each of our submissions, so sign up + vote: 

  • vote for Lena here,
  • vote for “For All” here and here 
  • vote for AFL here!
  • Check out our other honorees here.

17nominee_site_bug_nom_lrg17nominee_site_bug_vote_lrg  17nominee_site_bug_pv_lrg

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Lenny Stern in Adweek on Datsun’s Revival

SS+K partner Lenny Stern was quoted in last week’s Adweek on Nissan’s revival of the Datsun brand.

Brand comebacks are opportunistic because macro-economic changes have forced people to reorder their priorities and rethink brand preferences, said Lenny Stern of brand consultancy SS+K in New York. That means consumers are open to reconsidering old brands. Also, there’s the retro-chic trend: “It’s cool to be connected to the past, but with a new twist on it,” explained Stern.

Read more here.

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Happy Holidays From SS+K

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Why is everyone at SS+K smiling?

Kids back in school?
Hedged against the euro?
Clint Eastwood called?
Bobby Hershfield?

Correct answer:
Bobby, our new partner/chief creative officer.

Bobby just joined SS+K last month and yet he’s had an immediate, energizing effect on us and our work.

Bobby_img01

He came from Mother (don’t we all?) and other great agencies, notably Wieden + Kennedy, where he went from being a good account guy to being a great creative guy. Thank you, Dan Wieden.

You can see a bit of Bobby’s work here and the announcement here – or, better yet, come by 88 Pine & see a bit of Bobby. You’ll smile, too.

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Awards: One Show pencil times two

 

SS+K took home two silver pencils from last week’s One Show awards:

We’ve embraced yogurt from Korea, so why not pizza? Based on that preposterous allegation Marco Polo stole the idea for pizza from Korea (he stole pasta, didn’t he?), our cheeky ‘True Origins of Pizza’ drew 2.2 million views to an online video that got people talking about our client, Mr. Pizza, a Korean-based chain expanding here in the U.S. A multi-lingual blog, a Twitter account, protest T-shirts, downloadable posters and stickers with QR codes provoked millions of views and cross-cultural laughter. ‘True Origins’ nabbed the silver pencil for long form advertising/cinema at last week’s One Show Awards.

The silver pencil from One Show Interactive went to our AFL-CIO WorkConnectsUsAll.org site, which reminds people what it’s all about: the work. Work is what binds Americans together, whether union or not, blue collar or white, even employed or not. We Americans define ourselves by what we do and invest ourselves in doing it better, with a profound effect on the world around us. From that core connection, WorkConnectsUsAll.org is an interactive web experience where users list what they do and are rewarded with a custom animation that shows how their work inspires and influences others – we invite you to log in, explore your connections through work and how those connections affect the world.

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Our 19th: a new partner + SVP

Sorry if the noise kept you up, but that party at Tribeca’s Locanda Verde on May 3rd was to celebrate SS+K’s 19th anniversary. The partying spirit peaked when it was announced Kate Rothen had been made a partner and John Swartz a senior VP.

Kate runs the consulting group and some of SS+K’s most significant accounts, and she does all with exceptional talent, dedication and integrity. John runs production at SS+K, which means he’s the calm amidst the storm of a very busy agency. He’s raised our game in ways that are reflected in things like, well, those One Show pencils.

The party’s over, and Kate, John and the rest of us have our hands full gearing up to launch cool new work for clients like Pfizer, jcp, Kraft and College Board.  And, to top things off, we were named Political Agency of the Year by OMMA.

That’s all for now. Thanks.

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SS+K’s Foursquare-powered Birthday

Today is the (the SS+K’s 19th birthday (where I work), and coincidentally it’s also Foursquare Day.

Some background first: my co-workers and I happen to be somewhat obsessed with Foursquare. We have 18 different micro-locations in our office, and people are constantly battling for mayorship- so much so, that last year we created our own Mayorshup, a Risk-board of sorts for SS+K’ers to battle each other for supreme SS+K office mayor.

So a few weeks ago we had an idea for celebrating SS+K’s 19th Birthday and Foursquare Day at once- we’d create the first ever Foursquare-powered birthday card. When someone checks in to any of our office Foursquare locations, they “sign” our card by adding their Foursquare profile picture to our emblem, and adding their username to our card. The card is of course viewable online on our site, and also is being displayed on a giant lcd screen in our cafe.

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