When people hear or see that someone has a disability, there is a natural tendency to want to help that person and do things for them—usually without their direct involvement. Society has a habit of focusing on what people with disabilities can and can’t do—instead of what people with disabilities want to do.
We launched Wells Fargo’s “With, Always” campaign to show what’s possible when people are given the opportunity to realize their professional dreams and to establish Wells Fargo’s commitment to working with people with disabilities, always. Much of the effort came together with the direct collaboration and leadership of people who identify as disabled, including Jessica Oddi, the artist who created the heart of the marketing campaign’s portrait illustrations and Lawrence Carter-Long, who provided audio content. Activist Liz Jackson, creator of The Disabled List, also contributed to the effort. Kathy Martinez, SVP and head of Disability and Accessibility Strategy at Wells Fargo is the client lead; she was born blind.
The work, told through Jessica Oddi’s art, celebrates some of the significant contributions people with disabilities have made to society including Louis Braille, Stephen Farffler, Franklin Delano Roosevelt, Harriet Tubman, Farida Bedwei, Justin Dart and Vint Cerf.
The campaign launched in celebration of National Disability Employment Awareness Month this past October, debuting at the closing bell of the New York Stock Exchange on October 3rd, where Kathy Martinez and Wells Fargo CMO Jamie Moldafsky rang the bell. The work appeared as part of an activation experience at the No Barriers Summit in NYC on October 4th-6th, an interactive event focused on creating a world of greater possibilities. No Barriers is an organization Wells Fargo has supported since 2014. All of the “With, Always” efforts were accompanied by Braille, audio and ASL elements to ensure the campaign is as accessible as possible.Top
Our newest NCAA PSA spot titled “Label Me” launched on Selection Sunday and we couldn’t be more excited. Read more about how college sports play a role in bringing student-athletes together in Adweek; NCAA Launches Latest Brand PSA Focused on Inclusion.Top
SS+K, Bully Pulpit Interactive, and Frontier Solutions have been working with the NCAA since July 2015. And in that time, we have helped their organization both understand and engage new audiences about their passion for creating opportunity for college athletes: through their commitment to academics, well-being and fairness. So when the ask came to empower female athletes in ad, we, two female creatives, were pissed. (more…)Top
At SS+K we work across many types of brands, but once every four years we get to tap into our political roots and take part in the election, and what an election year this is! When our right to choose what we do with our bodies, who we marry, how we’re seen in the world and so much more is at stake, we had to do something.
We’re happy to announce the launch of four TV PSAs for the NCAA. They go live tonight during March Madness:
The PSAs remind us of what’s most important about being a student-athlete: defining your own version of success through a college education.
“Shaquille O’Neal” and “Billie Jean King” feature these two iconic athletes, who found their own path to success and are now watching the next generation work toward theirs. In both cases, sports have allowed these two legends to accomplish so much outside of the game. “Courts” and “Fields,” the other two spots, feature quotes and speeches from legendary basketball coach John Wooden and Olympic hockey coach Herb Brooks.Top
Moving Through Glass is the first-ever augmented reality application providing round-the-clock aid for people living with Parkinson’s. We have been working closely with Mark Morris Dance Group / Dance for PD® on the project for the last year. It is now making its way into the hands of researchers at Weil-Cornell Medical University and Stanford University, and will be available to students at Dance for PD’s flagship studio in Brooklyn.
We look forward to having more to share about Moving Through Glass in the weeks to come.Top
We are excited to launch our latest work for FreshDirect just in time for all those glorious eating occasions that come along with summer. The campaign, “Go Forth and Conquer,” is about all the endless ways you can use FreshDirect to make your life easier, happier and tastier.
It’ll make you want to Go Forth and Munch. Or Go Forth and Spoon. Or Go Forth and Mash. Slice. Dice. Scoop. Slurp. Nibble. Dip.
You can already spot some of our work in NYC subways, and there’s a lot more to come – from digital homepage takeovers, to what shows up inside your FreshDirect delivery box.
Here’s some of what you’ll be seeing this summer. All the delectable food imagery that’s featured comes from Johnny Miller and team.
When you dig into it, there are a lot of really quirky financial terms. Coackroach Theory, Dead Cat Bounce, Bear Hug, Stalking Horse Bid… phrases we’re all surprised to learn have deeper meaning.
To help educate people about the crazy but useful financial terms we created Fun With Finance, a series of fun animated videos for E*TRADE that can be discovered and shared on social media.Top