Happy Holidays With Deco-Tron 3000

This season we were too busy for decorations, much less a holiday card. So we built an internet-connected robot catapult to take care of both. Meet the DECO-TRON 3000, the first ever tree decorating robot powered by our friends and family sitting at home.

Learn more about how the Deco-Tron 3000 worked at SS+K Labs.


Smile Train: Dreaming of Midnight

Today on Giving Tuesday, SS+K and Smile Train are launching Dreaming of Midnightan interactive video that shares the story of a Mexican New Year’s Eve celebration through the eyes of Camila, a child with an unrepaired cleft.

Follow Camila through a child’s magical, whimsical view of traditions and holiday joys, and feel firsthand how difficult it is for a someone with cleft to experience them.  Watch for twinkling hot spots that can be clicked to make a donations give children born with cleft the promise of a new year, and a new smile.

Watch Dreaming of Midnight today.


When You’re Smiling For Smile Train

Imagine a world where every child can smile. That’s the world our client Smile Train, an international children’s charity that provides 100% free cleft repair surgery to children in developing countries, strives to create by providing the resources needed to give every child born with a cleft the surgery and related treatment to transform his or her life.

Recently with Smile Train we launched “When You’re Smiling”, an interactive art installation that lives online and as as a traveling exhibit.


On the Smile Train website participants around the world can record a video of themselves singing a line from the classic song “When You’re Smiling” and join the collective voices that sing the full song together. The site then loops everyone’s recordings through ever-changing arrangements, encouraging viewers to share Smile Train’s message, and donate.

A pop-up exhibit brings the web experience to life giving people an opportunity to fully immerse themselves and lend their voices in support of Smile Train. The installation recently premiered at Photoville in Brooklyn, NYC, a one-of-a-kind annual event that uses repurposed shipping containers to create a constellation of photography exhibits each year. Smile Train’s exhibit featured two customized containers – one where participants could record a line from “When You’re Smiling” and see their video stitched together with other voices on large-scale LCD screens.

 In the second, adjacent container, Smile Train exhibited photojournalistic images that tell the stories of five patients (of over one million) whose lives have been changed by cleft repair surgery provided by Smile Train.



Introducing minividi, the best way to search short video content

Minividi is a new web application from SS+K Labs that enables you to easily browse and search short videos from Vine, Instagram and YouTube.

Using minividi, you can search short video content of all types by keyword, hashtag or username, or browse our top video categories. You can even use minividi as your own short video profile for sharing with your friends.

Minividi was born out of VineViewer, the preeminent Vine search engine on the internet today.  Initially built within days of Vine’s launch, VineViewer is now the go-to source for searching for Vine video content.  The idea for VineViewer’s successor surfaced when Instagram launched a competing short form video  service of its own.

Minividi is in beta and will see new content + features over time. Contact us with questions or business inquires.


SS+K rebrands Smile Train and develops its new campaign with the “Power Of A Smile”

SS+K launched a fully integrated marketing campaign and new logo + branding for Smile Train, the world’s largest cleft charity. Our “Power of a Smile” campaign, which is a departure from traditional marketing efforts by charities, tells the stories of Smile Train patients from their point-of-view and how their lives have been transformed by cleft repair surgery.

The campaign includes television, digital, print and social engagement to generate awareness and drive donations. We also had the pleasure of getting involved with noteworthy talent including City of God director, Kátia Lund, and award-winning photographer, Alex Webb.

Check out all the incredible work at and read more on Forbes: Smile Train Breaks Away From Formulaic Charity Advertising In New Campaign.


All I Want for Christmas…

Fact: Women are expected to wear sexy, lacy, skimpy underwear while men get away with saggy, stained, tattered skivvies.

Not for long, thanks to the new Tommy John video that highlights the double standard and offers men a way to upgrade their undies. For the past few months, SS+K has been working with this upscale men’s undergarment brand, and now we’re celebrating the holidays with this call to end the tyranny of battered boxers + briefs.

Hallelujah, here it is.

Learn more about Tommy John and the new video on Huffington Post, NY Mag, Creativity and Agency Spy.


A Launch Spot for

We’re proud to announce SS+K’s new spot “Emma” for our client, premiering first online to volunteers and the community. Inspired by Emma Lazarus’ poem “The New Colossus” that greets immigrants at the pedestal of the Statue of Liberty, the spot is the group’s first in support of “sensible immigration reform.” The spot was named a Creativity and AdAge pick of the day. is a nonpartisan advocacy group from Mark Zuckerberg and other Silicon Valley tech leaders invested in enhancing the tech community’s voice in the nation’s public discourse. The organization, launched in April 2013, was named and branded by SS+K.


SS+K Launches Student Debt Horror Film for ASA

We’re proud to announce the launch of The Red, a campaign developed in partnership with American Student Assistance (ASA). The cornerstone of The Red is a short psychological thriller directed by the Sundance-award-winning trio of Borderline Films – the team behind critically-acclaimed movies Martha Marcy May Marlene and Simon Killer. See more at Face the Red.

The Red tackles the crushing anxiety that often accompanies student debt, and shows viewers the path to relief via SALT, a free online debt-management resource created by ASA. The campaign was created help young people confront their student debt and inspire them to take meaningful action. Both the film and related partnerships with The Onion, Buzzfeed, College Humor, MTVu and Rotten Tomatoes talk to the audience on their terms and use entertaining content as a way into a conversation around a challenging topic.

Adweek called the film “a cross between The Blair Witch Project and Black Swan, with a dash of Lost.” Here’s more on the campaign in the New York Times Bucks blog.


VineViewer Grows Up, Hosts VW for the New York Auto Show

Last week we rolled out a brand new version of our VineViewer project with custom content features and a slick new design.  And we partnered with our friends at VW to bring the experience of the New York International Auto Show to automotive enthusiasts around the web, as told through vine videos.  Check it out.

The Vine community is flourishing, and its power as a storytelling + marketing tool continues to grow.  We’re really excited about the possibilities (so is AdWeek, who recently featured our NYIAS VineViewer). We can’t wait to see what’s vine’d next.


SX6s: South by Six Seconds

SS+K introduces SX6s, a new way to watch, engage and participate with SXSW 2013. A collaboration with developers Firefall Pro, Sx6S allows users to watch SXSW as it happens across Twitter’s Vine app. SX6s has been featured across advertising, creative and technology media, including PSFKAgencySpy and CreativityDuring SXSW Interactive, SS+K compiled a best-of from SX6s for the best 6-second snippets of the festival. Check it out below.


SX6s in the media:

AdRants: Why SXSW is still awesome

“SS+K wanted to capture the SXSW experience by tapping into the videos people were sharing from the festival through Vine. The agency used the SX6s app they built to view and select a set of Vines they thought were an accurate representation of SXSW experiences people were documenting in their vines: parties, food, street life, robots, and the Music, Film, and Interactive conference itself…The result is a frenetic video that captures what it’s like to attend SXSW. The pace is fast and furious. The schedule is tight. And it’s a panoply of information and insight to fuel the mind for months following the event.”

PSFK: Hot Picks for SXSW

Vine is definitely one of the most fun and popular new apps in a while, and its widespread use at SXSW is proof of that. This site pulls together hundreds of the little 6-second videos into one place, so you’ll always know what’s happening everywhere in Austin. It’s really fun to see the range of activities people are engaged in – everything from hushed panel audiences to wild concerts and puppets being interviewed.

AgencySpy: SS+K Creates ‘SX6S’ Highlight Reel

In cased you missed the unveiling of SS+K’s Vine SXSWi search tool dubbed “SX6S,” the agency has rolled out the highlight reel above to give you a feel of the goings-on in Austin this past week. Thankfully, our sort-of ADD makes clips like this quite palatable. Here’s some context from SS+K head of production, John Swartz: “We brought these vines together and edited as you might any montage, or even a music video. But as we did, we realized that the range of vines gave us incredible flexibility in telling the story of the festival. And rather than just play back the videos in sequence, we thought presenting them in a more visually engaging, even frenetic way, gave a better sense of the mania of the festival. We thought each video was special in its own way, depicting something fun, funny, ugly, embarrassing, interesting, etc. We each had a favorite, and no one vine stood out as the best. Although I’m partial to the monkey.”

Creativity: SS+K launches updated Vineviewer tool [a Creativity Pick of the Day]

“Because every social utility at SXSW has to be more complicated than the last, SS+K launch a follow-up to their pretty cool “Vineviewer” tool, which let you search for Vines based on hashtags and keywords. SX6S aggregates #sxsw-tagged vines from Twitter, then lets those in Austin check out what everyone else in Austin was up to by searching for things — like #breakfasttacos, for example. If you’re not in Austin, you can look to, but why would you want to know of all the fun you’re missing out on?”

SS+K’s Sx6S teaser video: