SS+K

Working Hard for the Hardest Working

This week SS+K and Jackson Hewitt unveiled a new identity and integrated marketing campaign around the brand philosophy of “Working Hard for the Hardest WorkingSM.”

With an emphasis on television and radio, the creative work shines a light on the hard-working Americans who look to Jackson Hewitt as their financial advocate. And just in time for tax season, Jackson Hewitt reminds them of its guarantees to uncover the biggest refunds possible with 100% accuracy.

Read more about the new campaign over at MediaPost.

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Happy Holidays With Deco-Tron 3000

This season we were too busy for decorations, much less a holiday card. So we built an internet-connected robot catapult to take care of both. Meet the DECO-TRON 3000, the first ever tree decorating robot powered by our friends and family sitting at home.

Learn more about how the Deco-Tron 3000 worked at SS+K Labs.

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Smile Train: Dreaming of Midnight

Today on Giving Tuesday, SS+K and Smile Train are launching Dreaming of Midnightan interactive video that shares the story of a Mexican New Year’s Eve celebration through the eyes of Camila, a child with an unrepaired cleft.

Follow Camila through a child’s magical, whimsical view of traditions and holiday joys, and feel firsthand how difficult it is for a someone with cleft to experience them.  Watch for twinkling hot spots that can be clicked to make a donations give children born with cleft the promise of a new year, and a new smile.

Watch Dreaming of Midnight today.

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When You’re Smiling For Smile Train

Imagine a world where every child can smile. That’s the world our client Smile Train, an international children’s charity that provides 100% free cleft repair surgery to children in developing countries, strives to create by providing the resources needed to give every child born with a cleft the surgery and related treatment to transform his or her life.

Recently with Smile Train we launched “When You’re Smiling”, an interactive art installation that lives online and as as a traveling exhibit.

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On the Smile Train website participants around the world can record a video of themselves singing a line from the classic song “When You’re Smiling” and join the collective voices that sing the full song together. The site then loops everyone’s recordings through ever-changing arrangements, encouraging viewers to share Smile Train’s message, and donate.

A pop-up exhibit brings the web experience to life giving people an opportunity to fully immerse themselves and lend their voices in support of Smile Train. The installation recently premiered at Photoville in Brooklyn, NYC, a one-of-a-kind annual event that uses repurposed shipping containers to create a constellation of photography exhibits each year. Smile Train’s exhibit featured two customized containers – one where participants could record a line from “When You’re Smiling” and see their video stitched together with other voices on large-scale LCD screens.

 In the second, adjacent container, Smile Train exhibited photojournalistic images that tell the stories of five patients (of over one million) whose lives have been changed by cleft repair surgery provided by Smile Train.

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Introducing minividi, the best way to search short video content

Minividi is a new web application from SS+K Labs that enables you to easily browse and search short videos from Vine, Instagram and YouTube.

Using minividi, you can search short video content of all types by keyword, hashtag or username, or browse our top video categories. You can even use minividi as your own short video profile for sharing with your friends.

Minividi was born out of VineViewer, the preeminent Vine search engine on the internet today.  Initially built within days of Vine’s launch, VineViewer is now the go-to source for searching for Vine video content.  The idea for VineViewer’s successor surfaced when Instagram launched a competing short form video  service of its own.

Minividi is in beta and will see new content + features over time. Contact us with questions or business inquires.

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SS+K rebrands Smile Train and develops its new campaign with the “Power Of A Smile”

SS+K launched a fully integrated marketing campaign and new logo + branding for Smile Train, the world’s largest cleft charity. Our “Power of a Smile” campaign, which is a departure from traditional marketing efforts by charities, tells the stories of Smile Train patients from their point-of-view and how their lives have been transformed by cleft repair surgery.

The campaign includes television, digital, print and social engagement to generate awareness and drive donations. We also had the pleasure of getting involved with noteworthy talent including City of God director, Kátia Lund, and award-winning photographer, Alex Webb.

Check out all the incredible work at smiletrain.org/powerofasmile and read more on Forbes: Smile Train Breaks Away From Formulaic Charity Advertising In New Campaign.

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All I Want for Christmas…

Fact: Women are expected to wear sexy, lacy, skimpy underwear while men get away with saggy, stained, tattered skivvies.

Not for long, thanks to the new Tommy John video that highlights the double standard and offers men a way to upgrade their undies. For the past few months, SS+K has been working with this upscale men’s undergarment brand, and now we’re celebrating the holidays with this call to end the tyranny of battered boxers + briefs.

Hallelujah, here it is.

Learn more about Tommy John and the new video on Huffington Post, NY Mag, Creativity and Agency Spy.

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A Launch Spot for FWD.us

We’re proud to announce SS+K’s new spot “Emma” for our client FWD.us, premiering first online to FWD.us volunteers and the FWD.us community. Inspired by Emma Lazarus’ poem “The New Colossus” that greets immigrants at the pedestal of the Statue of Liberty, the spot is the group’s first in support of “sensible immigration reform.” The spot was named a Creativity and AdAge pick of the day.

FWD.us is a nonpartisan advocacy group from Mark Zuckerberg and other Silicon Valley tech leaders invested in enhancing the tech community’s voice in the nation’s public discourse. The organization, launched in April 2013, was named and branded by SS+K.

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SS+K Launches Student Debt Horror Film for ASA

We’re proud to announce the launch of The Red, a campaign developed in partnership with American Student Assistance (ASA). The cornerstone of The Red is a short psychological thriller directed by the Sundance-award-winning trio of Borderline Films – the team behind critically-acclaimed movies Martha Marcy May Marlene and Simon Killer. See more at Face the Red.

The Red tackles the crushing anxiety that often accompanies student debt, and shows viewers the path to relief via SALT, a free online debt-management resource created by ASA. The campaign was created help young people confront their student debt and inspire them to take meaningful action. Both the film and related partnerships with The Onion, Buzzfeed, College Humor, MTVu and Rotten Tomatoes talk to the audience on their terms and use entertaining content as a way into a conversation around a challenging topic.

Adweek called the film “a cross between The Blair Witch Project and Black Swan, with a dash of Lost.” Here’s more on the campaign in the New York Times Bucks blog.

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VineViewer Grows Up, Hosts VW for the New York Auto Show

Last week we rolled out a brand new version of our VineViewer project with custom content features and a slick new design.  And we partnered with our friends at VW to bring the experience of the New York International Auto Show to automotive enthusiasts around the web, as told through vine videos.  Check it out.

The Vine community is flourishing, and its power as a storytelling + marketing tool continues to grow.  We’re really excited about the possibilities (so is AdWeek, who recently featured our NYIAS VineViewer). We can’t wait to see what’s vine’d next.

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