SS+K Blog

SX6s in the media:

AdRants: Why SXSW is still awesome

“SS+K wanted to capture the SXSW experience by tapping into the videos people were sharing from the festival through Vine. The agency used the SX6s app they built to view and select a set of Vines they thought were an accurate representation of SXSW experiences people were documenting in their vines: parties, food, street life, robots, and the Music, Film, and Interactive conference itself…The result is a frenetic video that captures what it’s like to attend SXSW. The pace is fast and furious. The schedule is tight. And it’s a panoply of information and insight to fuel the mind for months following the event.”

PSFK: Hot Picks for SXSW

Vine is definitely one of the most fun and popular new apps in a while, and its widespread use at SXSW is proof of that. This site pulls together hundreds of the little 6-second videos into one place, so you’ll always know what’s happening everywhere in Austin. It’s really fun to see the range of activities people are engaged in – everything from hushed panel audiences to wild concerts and puppets being interviewed.

AgencySpy: SS+K Creates ‘SX6S’ Highlight Reel

In cased you missed the unveiling of SS+K’s Vine SXSWi search tool dubbed “SX6S,” the agency has rolled out the highlight reel above to give you a feel of the goings-on in Austin this past week. Thankfully, our sort-of ADD makes clips like this quite palatable. Here’s some context from SS+K head of production, John Swartz: “We brought these vines together and edited as you might any montage, or even a music video. But as we did, we realized that the range of vines gave us incredible flexibility in telling the story of the festival. And rather than just play back the videos in sequence, we thought presenting them in a more visually engaging, even frenetic way, gave a better sense of the mania of the festival. We thought each video was special in its own way, depicting something fun, funny, ugly, embarrassing, interesting, etc. We each had a favorite, and no one vine stood out as the best. Although I’m partial to the monkey.”

Creativity: SS+K launches updated Vineviewer tool [a Creativity Pick of the Day]

“Because every social utility at SXSW has to be more complicated than the last, SS+K launch a follow-up to their pretty cool “Vineviewer” tool, which let you search for Vines based on hashtags and keywords. SX6S aggregates #sxsw-tagged vines from Twitter, then lets those in Austin check out what everyone else in Austin was up to by searching for things — like #breakfasttacos, for example. If you’re not in Austin, you can look to, but why would you want to know of all the fun you’re missing out on?”

SS+K’s Sx6S teaser video:

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The first campaign – “First Time” – aimed to convince college students their first time voting was an important, life-changing decision. Moreover, we emphasized their ‘first time’ should be in support of the President.

We even got Lena Dunham in on the action. Through a video that’s been viewed more than 2.5 million times, Lena sparked a national conversation about the issues that matter most to young people.

The second campaign – “For All” – used the Pledge of Allegiance as its foundation. The campaign underscored both the president’s vision that we’re greater together and the values that connect young people to him. It provided young Americans the opportunity to share their own visions for the future. The idea was simple: write an issue on your hand, take a photo, post it on Instagram and spread the word. You might recognize some of people in the shots below. We think it was the first Instagram-based political advertising campaign and it reached deep into our target. More than 76,000 Twitter users tweeted with the #ForAll hashtag, potentially reaching more than 150 million people between September and election day.

The result? The numbers tell the story. 18% of young Americans turned out in 2008, with 66% voting in support of the President. This time around – even amid concerns about the economy and disenchantment with the political process – they turned out again and in record numbers. Young people made up 19% of the electorate in 2012, an all-time high, and 60% of them voted for President Obama. Analysts have said the youth vote made the difference in VA, OH, FL and PA, key battleground states that put the President over the top. Moreover, the ad was named Time’s #3 ad of the year.

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Get Old is a unique, provocative platform built on a core human truth – that everyone wants to live the longest, fullest life possible, at any age. This platform encourages dialogue, celebrates experiences and provides a space to share the wisdom and knowledge that come with getting older. Get Old represents a new bottom-up, listening-based approach for Pfizer, an effort to support a very important conversation in channels where people are already conversing.

Developing this with Pfizer has been a fascinating outing for us. It’s news we want to share with our friends, but we also invite you to join in:

• Visit GetOld.com to tell us how you feel about getting old and to dive into the stories, videos, tips and information shared by Pfizer, their partners and ordinary people.
• Join the conversation by liking the Get Old page on Facebook, follow us on Twitter @GetOld and under the hashtag #LetsGetOld.
• And If you’re near Pfizer’s worldwide headquarters in New York, at 42nd Street and 2nd Ave, come see our window installation.

We have the privilege of doing a lot of great things for a lot of great clients, but, every now and then, we get the chance to do something that brings together all of what we do best. For us, this has been one of those.

 

 

 

 

 

 

 

 

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