SX6s in the media:

AdRants: Why SXSW is still awesome

“SS+K wanted to capture the SXSW experience by tapping into the videos people were sharing from the festival through Vine. The agency used the SX6s app they built to view and select a set of Vines they thought were an accurate representation of SXSW experiences people were documenting in their vines: parties, food, street life, robots, and the Music, Film, and Interactive conference itself…The result is a frenetic video that captures what it’s like to attend SXSW. The pace is fast and furious. The schedule is tight. And it’s a panoply of information and insight to fuel the mind for months following the event.”

PSFK: Hot Picks for SXSW

Vine is definitely one of the most fun and popular new apps in a while, and its widespread use at SXSW is proof of that. This site pulls together hundreds of the little 6-second videos into one place, so you’ll always know what’s happening everywhere in Austin. It’s really fun to see the range of activities people are engaged in – everything from hushed panel audiences to wild concerts and puppets being interviewed.

AgencySpy: SS+K Creates ‘SX6S’ Highlight Reel

In cased you missed the unveiling of SS+K’s Vine SXSWi search tool dubbed “SX6S,” the agency has rolled out the highlight reel above to give you a feel of the goings-on in Austin this past week. Thankfully, our sort-of ADD makes clips like this quite palatable. Here’s some context from SS+K head of production, John Swartz: “We brought these vines together and edited as you might any montage, or even a music video. But as we did, we realized that the range of vines gave us incredible flexibility in telling the story of the festival. And rather than just play back the videos in sequence, we thought presenting them in a more visually engaging, even frenetic way, gave a better sense of the mania of the festival. We thought each video was special in its own way, depicting something fun, funny, ugly, embarrassing, interesting, etc. We each had a favorite, and no one vine stood out as the best. Although I’m partial to the monkey.”

Creativity: SS+K launches updated Vineviewer tool [a Creativity Pick of the Day]

“Because every social utility at SXSW has to be more complicated than the last, SS+K launch a follow-up to their pretty cool “Vineviewer” tool, which let you search for Vines based on hashtags and keywords. SX6S aggregates #sxsw-tagged vines from Twitter, then lets those in Austin check out what everyone else in Austin was up to by searching for things — like #breakfasttacos, for example. If you’re not in Austin, you can look to, but why would you want to know of all the fun you’re missing out on?”

SS+K’s Sx6S teaser video:

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