Lenny Stern in Adweek on Datsun’s Revival

SS+K partner Lenny Stern was quoted in last week’s Adweek on Nissan’s revival of the Datsun brand.

Brand comebacks are opportunistic because macro-economic changes have forced people to reorder their priorities and rethink brand preferences, said Lenny Stern of brand consultancy SS+K in New York. That means consumers are open to reconsidering old brands. Also, there’s the retro-chic trend: “It’s cool to be connected to the past, but with a new twist on it,” explained Stern.

Read more here.