We’re proud to announce SS+K’s new spot “Emma” for our client FWD.us, premiering first online to FWD.us volunteers and the FWD.us community. Inspired by Emma Lazarus’ poem “The New Colossus” that greets immigrants at the pedestal of the Statue of Liberty, the spot is the group’s first in support of “sensible immigration reform.” The spot was named a Creativity and AdAge pick of the day.

FWD.us is a nonpartisan advocacy group from Mark Zuckerberg and other Silicon Valley tech leaders invested in enhancing the tech community’s voice in the nation’s public discourse. The organization, launched in April 2013, was named and branded by SS+K.