Fact: Women are expected to wear sexy, lacy, skimpy underwear while men get away with saggy, stained, tattered skivvies.

Not for long, thanks to the new Tommy John video that highlights the double standard and offers men a way to upgrade their undies. For the past few months, SS+K has been working with this upscale men’s undergarment brand, and now we’re celebrating the holidays with this call to end the tyranny of battered boxers + briefs.

Hallelujah, here it is.

Learn more about Tommy John and the new video on Huffington Post, NY Mag, Creativity and Agency Spy.