We’re proud to announce the launch of The Red, a campaign developed in partnership with American Student Assistance (ASA). The cornerstone of The Red is a short psychological thriller directed by the Sundance-award-winning trio of Borderline Films – the team behind critically-acclaimed movies Martha Marcy May Marlene and Simon Killer. See more at Face the Red.
The Red tackles the crushing anxiety that often accompanies student debt, and shows viewers the path to relief via SALT, a free online debt-management resource created by ASA. The campaign was created help young people confront their student debt and inspire them to take meaningful action. Both the film and related partnerships with The Onion, Buzzfeed, College Humor, MTVu and Rotten Tomatoes talk to the audience on their terms and use entertaining content as a way into a conversation around a challenging topic.
Adweek called the film “a cross between The Blair Witch Project and Black Swan, with a dash of Lost.” Here’s more on the campaign in the New York Times Bucks blog.