Working Hard for the Hardest Working

This week SS+K and Jackson Hewitt unveiled a new identity and integrated marketing campaign around the brand philosophy of “Working Hard for the Hardest WorkingSM.”

With an emphasis on television and radio, the creative work shines a light on the hard-working Americans who look to Jackson Hewitt as their financial advocate. And just in time for tax season, Jackson Hewitt reminds them of its guarantees to uncover the biggest refunds possible with 100% accuracy.

Read more about the new campaign over at MediaPost.