AdWeek: Lenny Stern on Millennials in the workplace
“Part of their day job needs to be about making an impact, doing something meaningful … We as humans should be challenged and pushed. When that kind of spirit comes into a creative industry, it reminds us why we’re here.”
Wall Street Journal: Rob Shepardson on managing information overload
“[My] guiding principle is ABR—always be reading, on the commute home, traveling, in a cab, standing in line at Starbucks”
Digiday: Kevin Skobac on the power of the new Digg community
“A video campaign we created for a client was organically shared on Digg. The result, surprisingly, was more video views from Digg than almost any other property on the Web.”Top
I’m thrilled to share my first article in Fast Company today on how to find the quietly powerful “moonbow” people in your company. Thank you to everyone who contributed to this piece. Have a read, and let me know what you think.Top
In this week’s Global Viewpoint I had the opportunity to give some perspective on the balance of act fast, and act purposefully.
“Give our craft the time and energy it deserves, brands the quality they demand and consumers the content they truly care about. Not everything has to be as fast as a Twitter stream, and maybe we will all be better for it.”
You can find the whole piece over at Campaign Live.Top
If you find yourselves at Brooklyn’s Atlantic Ave station this January, be sure to check our latest work for FreshDirect. You can explore every inch of the station to discover quick and easy recipes for the whole family, sundae combinations to make your mouth water, and tips on cooking. All expressed through the gorgeous food photography of Johnny Miller.
View more photos after the jump.
This week SS+K and Jackson Hewitt unveiled a new identity and integrated marketing campaign around the brand philosophy of “Working Hard for the Hardest WorkingSM.”
With an emphasis on television and radio, the creative work shines a light on the hard-working Americans who look to Jackson Hewitt as their financial advocate. And just in time for tax season, Jackson Hewitt reminds them of its guarantees to uncover the biggest refunds possible with 100% accuracy.
Read more about the new campaign over at MediaPost.Top
Each January we travel to the Consumer Electronics Show, a mega conference filled with 200,000 people, miles of new technologies, over the top brand experiences, and flashy parties celebrating the next new big thing. It’s hard not to be overwhelmed by it all, but amidst the craziness we found ourselves fixating on a few key trends that make us excited for the year to come in consumer tech:
The future of TV. Satellite cable provider Dish announced a groundbreaking new TV product called Sling TV that offers select premium cable channels, including ESPN, directly over the internet for just $20 / month. Live sports is the most valuable asset cable companies have in their expensive bundle, and Dish’s ESPN deal could be, for many, the straw that broke the camel’s back for cord cutting. Along with HBO announcing an Over-The-Top internet service at some time in 2015, this could be the year the great unbundling of cable actually happens.
Smart devices we actually want. 2015 will give us meaningful reasons to believe in the Internet-of-Things. Parrot Pot: a self regulating and self watering plant bowl; Dash Earphones: wireless headphones report your activity and heart rate; August Smart Lock: a door lock that can be controlled remotely; and eSkin Thermometer: stickers to monitor your child’s temperature in real time via your phone. Better yet, we can expect convergence across connected devices through smart home hubs like Google NEST.
VR beyond hype. The latest version of Oculus Rift was mesmerizing, and paired with products like the Sixsense Motion Controller it can be transformative. But maybe more impressive was Google Cardboard, which managed to replicate much of the experience with just cardboard and a phone. A base jumping simulation was so real it caused a stomach ache. At minimum it shows the depth of which experiences can be created using the censors in a standard mobile smartphone, how much innovation is still possible.
A little bit of awe inspiring. We raced cars using just our brainwaves, saw drones that follow behind us as we run, listened to creepy lifelike robots singing to us, and watched autonomous cars that can start and pull out of our driveways for us with the touch of a smartphone button. The future really is still in our imaginations, and all of us have the potential to unlock it. It’s going to be a wild ride.
My first piece on TechCrunch is all about how to take back control of your digital memories before it’s too late. An enterprising reader also recorded a reading to an interesting new podcasting for articles platform Umano. Have a read (or listen) and share your thoughts.Top
This season we were too busy for decorations, much less a holiday card. So we built an internet-connected robot catapult to take care of both. Meet the DECO-TRON 3000, the first ever tree decorating robot powered by our friends and family sitting at home.
Learn more about how the Deco-Tron 3000 worked at SS+K Labs.Top
Today on Giving Tuesday, SS+K and Smile Train are launching Dreaming of Midnight, an interactive video that shares the story of a Mexican New Year’s Eve celebration through the eyes of Camila, a child with an unrepaired cleft.
Follow Camila through a child’s magical, whimsical view of traditions and holiday joys, and feel firsthand how difficult it is for a someone with cleft to experience them. Watch for twinkling hot spots that can be clicked to make a donations give children born with cleft the promise of a new year, and a new smile.
Watch Dreaming of Midnight today.Top