SS+K

Sure, You’ve Got Stars, But Have You Found the Moonbow?

I’m thrilled to share my first article in Fast Company today on how to find the quietly powerful “moonbow” people in your company.   Thank you to everyone who contributed to this piece.  Have a read, and let me know what you think.

Fast Company

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We’re thrilled to announce JW Marriott

We’re thrilled to announce a new client to the SS+K roster: luxury hotel brand, JW Marriott. Read Adweek’s take on our first global collaborative assignment with M&C Saatchi.

Adweek

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Yoga and Advertising, Both Threatened By Speed

In this week’s Global Viewpoint I had the opportunity to give some perspective on the balance of act fast, and act purposefully.

“Give our craft the time and energy it deserves, brands the quality they demand and consumers the content they truly care about. Not everything has to be as fast as a Twitter stream, and maybe we will all be better for it.”

You can find the whole piece over at Campaign Live.

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FreshDirect Takes Atlantic Ave

If you find yourselves at Brooklyn’s Atlantic Ave station this January, be sure to check our latest work for FreshDirect. You can explore every inch of the station to discover quick and easy recipes for the whole family, sundae combinations to make your mouth water, and tips on cooking.  All expressed through the gorgeous food photography of Johnny Miller.

View more photos after the jump.

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Working Hard for the Hardest Working

This week SS+K and Jackson Hewitt unveiled a new identity and integrated marketing campaign around the brand philosophy of “Working Hard for the Hardest WorkingSM.”

With an emphasis on television and radio, the creative work shines a light on the hard-working Americans who look to Jackson Hewitt as their financial advocate. And just in time for tax season, Jackson Hewitt reminds them of its guarantees to uncover the biggest refunds possible with 100% accuracy.

Read more about the new campaign over at MediaPost.

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What excited us at CES 2015

Each January we travel to the Consumer Electronics Show, a mega conference filled with 200,000 people, miles of new technologies, over the top brand experiences, and flashy parties celebrating the next new big thing. It’s hard not to be overwhelmed by it all, but amidst the craziness we found ourselves fixating on a few key trends that make us excited for the year to come in consumer tech:

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The future of TV.
Satellite cable provider Dish announced a groundbreaking new TV product called Sling TV that offers select premium cable channels, including ESPN, directly over the internet for just $20 / month. Live sports is the most valuable asset cable companies have in their expensive bundle, and Dish’s ESPN deal could be, for many, the straw that broke the camel’s back for cord cutting. Along with HBO announcing an Over-The-Top internet service at some time in 2015, this could be the year the great unbundling of cable actually happens.

Dish’s Sling TV will be available on just about every internet connected device. Photo: The Verge

Smart devices we actually want. 2015 will give us meaningful reasons to believe in the Internet-of-Things. Parrot Pot: a self regulating and self watering plant bowl; Dash Earphones: wireless headphones report your activity and heart rate; August Smart Lock: a door lock that can be controlled remotely; and eSkin Thermometer: stickers to monitor your child’s temperature in real time via your phone. Better yet, we can expect convergence across connected devices through smart home hubs like Google NEST.

The eSkin Thermometer is a cheap single use sticker that has NFC to communicate with your phone. Photo: Engadget

VR beyond hype. The latest version of Oculus Rift was mesmerizing, and paired with products like the Sixsense Motion Controller it can be transformative. But maybe more impressive was Google Cardboard, which managed to replicate much of the experience with just cardboard and a phone. A base jumping simulation was so real it caused a stomach ache. At minimum it shows the depth of which experiences can be created using the censors in a standard mobile smartphone, how much innovation is still possible.

Google Cardboard is just a simple folding kit and a mobile application for your Android phone. Photo: Google Images

A little bit of awe inspiring. We raced cars using just our brainwaves, saw drones that follow behind us as we run, listened to creepy lifelike robots singing to us, and watched autonomous cars that can start and pull out of our driveways for us with the touch of a smartphone button. The future really is still in our imaginations, and all of us have the potential to unlock it. It’s going to be a wild ride.

Toshiba’s concept robot, named ChihiraAico, is nearly believable, especially from a distance. Photo: Mashable

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Preventing Digital Memory Loss

My first piece on TechCrunch is all about how to take back control of your digital memories before it’s too late.  An enterprising reader also recorded a reading to an interesting new podcasting for articles platform Umano.  Have a read (or listen) and share your thoughts.

Read on TechCrunch | Listen on Umano

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Happy Holidays With Deco-Tron 3000

This season we were too busy for decorations, much less a holiday card. So we built an internet-connected robot catapult to take care of both. Meet the DECO-TRON 3000, the first ever tree decorating robot powered by our friends and family sitting at home.

Learn more about how the Deco-Tron 3000 worked at SS+K Labs.

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Smile Train: Dreaming of Midnight

Today on Giving Tuesday, SS+K and Smile Train are launching Dreaming of Midnightan interactive video that shares the story of a Mexican New Year’s Eve celebration through the eyes of Camila, a child with an unrepaired cleft.

Follow Camila through a child’s magical, whimsical view of traditions and holiday joys, and feel firsthand how difficult it is for a someone with cleft to experience them.  Watch for twinkling hot spots that can be clicked to make a donations give children born with cleft the promise of a new year, and a new smile.

Watch Dreaming of Midnight today.

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When You’re Smiling For Smile Train

Imagine a world where every child can smile. That’s the world our client Smile Train, an international children’s charity that provides 100% free cleft repair surgery to children in developing countries, strives to create by providing the resources needed to give every child born with a cleft the surgery and related treatment to transform his or her life.

Recently with Smile Train we launched “When You’re Smiling”, an interactive art installation that lives online and as as a traveling exhibit.

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On the Smile Train website participants around the world can record a video of themselves singing a line from the classic song “When You’re Smiling” and join the collective voices that sing the full song together. The site then loops everyone’s recordings through ever-changing arrangements, encouraging viewers to share Smile Train’s message, and donate.

A pop-up exhibit brings the web experience to life giving people an opportunity to fully immerse themselves and lend their voices in support of Smile Train. The installation recently premiered at Photoville in Brooklyn, NYC, a one-of-a-kind annual event that uses repurposed shipping containers to create a constellation of photography exhibits each year. Smile Train’s exhibit featured two customized containers – one where participants could record a line from “When You’re Smiling” and see their video stitched together with other voices on large-scale LCD screens.

 In the second, adjacent container, Smile Train exhibited photojournalistic images that tell the stories of five patients (of over one million) whose lives have been changed by cleft repair surgery provided by Smile Train.

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