Go Forth and Conquer
We are excited to launch our latest work for FreshDirect just in time for all those glorious eating occasions that come along with summer. The campaign, “Go Forth and Conquer,” is about all the endless ways you can use FreshDirect to make your life easier, happier and tastier.
It’ll make you want to Go Forth and Munch. Or Go Forth and Spoon. Or Go Forth and Mash. Slice. Dice. Scoop. Slurp. Nibble. Dip.
You can already spot some of our work in NYC subways, and there’s a lot more to come – from digital homepage takeovers, to what shows up inside your FreshDirect delivery box.
Here’s some of what you’ll be seeing this summer. All the delectable food imagery that’s featured comes from Johnny Miller and team.
Cockroach Theory, Dead Cat Bounce… mean what?
When you dig into it, there are a lot of really quirky financial terms. Coackroach Theory, Dead Cat Bounce, Bear Hug, Stalking Horse Bid… phrases we’re all surprised to learn have deeper meaning.
To help educate people about the crazy but useful financial terms we created Fun With Finance, a series of fun animated videos for E*TRADE that can be discovered and shared on social media.
Read more on Creativity
Watch more at E*TRADE
Stop Awkward Family Viewing with HBO Go
Our HBO GO Awkward Family Viewing campaign continues to connect with audiences around the world, earning numerous awards from Cannes, The One Show and The Andy’s, with additional show announcements to come.
- Cannes Lions: 1 Gold, 3 Silver, 1 Bronze
- One Show Pencils: 1 Best in Discipline (Film), 5 gold, 4 silver, 1 bronze, 4 merit
- Andy Awards:, 4 Gold, 2 Silver, 1 Bronze
- Webby Awards: 3 Best in Category
- D&AD Pencils: 2 Graphite, 1 Wood
Click through to view all 7 Awkward Family Viewing spots and read the industry accolades and press coverage.
There are few pleasures greater than diving into a pizza and any of HBO’s award winning sex, drugs, comedy and violence shows. Unless you’re 19 and Dad insists on watching it with you, over your shoulder. This classic family dynamic inspired our latest marketing campaign for HBO GO dubbed “Awkward Family Viewing”.
These seven spots were shared across HBO’s social media properties, in digital media, and integrated into HBO’s college campus engagement efforts.
For more on HBO Go and Awkward Family Viewing, read:
- AdAge: “Awkward Family Viewing” campaign earns top nod at the One show
- AdWeek: HBO Go “Awkward Family Viewing” named one of top 10 ads 2014
- WSJ: New HBO Go Ads Show The Horror Of Watching Sex Scenes With Mom And Dad
- Huffington Post: HBO Go Says Watching TV Is Better When Done ‘Far, Far Away From Parents’
- Time: HBO Just Created the Most Supremely Uncomfortable Ads of All Time
- Mashable: HBO Knows How Awkward It Is to Watch HBO With Your Parents
- AdWeek: Ad of the Day – Watching Sex Scenes With Your Parents Is Weird, Says HBO
- Fast Company: That Awkward Time You Watched “Game of Thrones” With Your Parents
- AdAge Creativity: Watching ‘Game of Thrones’ With Your Parents Sucks. Use HBO GO Instead.
- TechCrunch: These HBO Go Ads Are Hilarious
- Recode: Here’s to Awkward Family Viewing of “Girls”
- BuzzFeed: These New HBO GO Ads Prove That You Should Never Watch TV With Your Parents
- Cosmopolitan: HBO understands what it’s like to watch Girls and Game of Thrones with your parents
- Entertainment Weekly: HBO Go ads explain why you don’t want to watch HBO with your parents
- Esquire: HBO Makes The Funniest Commercials, Too
- Digg: These Ads For HBO Go Are Brilliant
- Refinery 29: HBO GO’s New Videos Comically Turn Up The Awkward
- Slate: HBO’s New Reason You Need #HBOGoplease
- PC Mag: Awkward! Avoid Watching ‘Girls’ With the ‘Rents With HBO GO
FreshDirect Takes Atlantic Ave
If you find yourselves at Brooklyn’s Atlantic Ave station this January, be sure to check our latest work for FreshDirect. You can explore every inch of the station to discover quick and easy recipes for the whole family, sundae combinations to make your mouth water, and tips on cooking. All expressed through the gorgeous food photography of Johnny Miller.
View more photos after the jump.
Working Hard for the Hardest Working
This week SS+K and Jackson Hewitt unveiled a new identity and integrated marketing campaign around the brand philosophy of “Working Hard for the Hardest WorkingSM.”
With an emphasis on television and radio, the creative work shines a light on the hard-working Americans who look to Jackson Hewitt as their financial advocate. And just in time for tax season, Jackson Hewitt reminds them of its guarantees to uncover the biggest refunds possible with 100% accuracy.
Read more about the new campaign over at MediaPost.Top
Happy Holidays With Deco-Tron 3000
This season we were too busy for decorations, much less a holiday card. So we built an internet-connected robot catapult to take care of both. Meet the DECO-TRON 3000, the first ever tree decorating robot powered by our friends and family sitting at home.
Learn more about how the Deco-Tron 3000 worked at SS+K Labs.Top
Smile Train: Dreaming of Midnight
Today on Giving Tuesday, SS+K and Smile Train are launching Dreaming of Midnight, an interactive video that shares the story of a Mexican New Year’s Eve celebration through the eyes of Camila, a child with an unrepaired cleft.
Follow Camila through a child’s magical, whimsical view of traditions and holiday joys, and feel firsthand how difficult it is for a someone with cleft to experience them. Watch for twinkling hot spots that can be clicked to make a donations give children born with cleft the promise of a new year, and a new smile.
Watch Dreaming of Midnight today.Top
When You’re Smiling For Smile Train
Imagine a world where every child can smile. That’s the world our client Smile Train, an international children’s charity that provides 100% free cleft repair surgery to children in developing countries, strives to create by providing the resources needed to give every child born with a cleft the surgery and related treatment to transform his or her life.
Recently with Smile Train we launched “When You’re Smiling”, an interactive art installation that lives online and as as a traveling exhibit.
On the Smile Train website participants around the world can record a video of themselves singing a line from the classic song “When You’re Smiling” and join the collective voices that sing the full song together. The site then loops everyone’s recordings through ever-changing arrangements, encouraging viewers to share Smile Train’s message, and donate.
A pop-up exhibit brings the web experience to life giving people an opportunity to fully immerse themselves and lend their voices in support of Smile Train. The installation recently premiered at Photoville in Brooklyn, NYC, a one-of-a-kind annual event that uses repurposed shipping containers to create a constellation of photography exhibits each year. Smile Train’s exhibit featured two customized containers – one where participants could record a line from “When You’re Smiling” and see their video stitched together with other voices on large-scale LCD screens.
In the second, adjacent container, Smile Train exhibited photojournalistic images that tell the stories of five patients (of over one million) whose lives have been changed by cleft repair surgery provided by Smile Train.
Introducing minividi, the best way to search short video content
Minividi is a new web application from SS+K Labs that enables you to easily browse and search short videos from Vine, Instagram and YouTube.
Using minividi, you can search short video content of all types by keyword, hashtag or username, or browse our top video categories. You can even use minividi as your own short video profile for sharing with your friends.
Minividi was born out of VineViewer, the preeminent Vine search engine on the internet today. Initially built within days of Vine’s launch, VineViewer is now the go-to source for searching for Vine video content. The idea for VineViewer’s successor surfaced when Instagram launched a competing short form video service of its own.
Minividi is in beta and will see new content + features over time. Contact us with questions or business inquires.Top
SS+K rebrands Smile Train and develops its new campaign with the “Power Of A Smile”
SS+K launched a fully integrated marketing campaign and new logo + branding for Smile Train, the world’s largest cleft charity. Our “Power of a Smile” campaign, which is a departure from traditional marketing efforts by charities, tells the stories of Smile Train patients from their point-of-view and how their lives have been transformed by cleft repair surgery.
The campaign includes television, digital, print and social engagement to generate awareness and drive donations. We also had the pleasure of getting involved with noteworthy talent including City of God director, Kátia Lund, and award-winning photographer, Alex Webb.
Check out all the incredible work at smiletrain.org/powerofasmile and read more on Forbes: Smile Train Breaks Away From Formulaic Charity Advertising In New Campaign.Top